Yuliia Lobachova, the visionary founder and creative director behind the renowned brand Yuliia Lobachova, is unveiling her latest venture: a luxurious bridal collection that bears her own name. With over 13 years of experience in the bridal fashion industry, her designs have graced boutiques in more than 55 countries, earning global recognition for exceptional craftsmanship and timeless elegance.
The new Yuliia Lobachova collection signifies an evolution in her work, focusing on personalized luxury for the discerning bride. Handmade in Ukraine, each gown is a testament to her dedication to artistry and her homeland. Despite the challenges posed by the ongoing conflict in Ukraine, Lobachova remains committed to her roots, relocating her headquarters and production to a safer area within the country. She even reopened her flagship store in Bucharest, Romania, showcasing her resilience and passion.
“I wanted to create something extraordinary, something that speaks to brides seeking exclusivity and luxury in every detail of their gown. This collection is not just about beauty; it’s a celebration of each bride, making her feel like the most refined version of herself on her special day,” says Yuliia Lobachova.
The collection features 14 breathtaking designs, each crafted with meticulous attention to detail to evoke grace and opulence. Retail prices range from $4,500 to $11,000. Masterful craftsmanship is at the heart of the brand, with gowns adorned by hand-embroidered details, luxurious fabrics, and intricate embellishments—some requiring over 200 hours of labor.
Photographed against the picturesque backdrop of Positano, Italy, the gowns blend the romantic charm of the Mediterranean with Lobachova’s bold and innovative style. This fusion creates a unique vision of contemporary luxury, offering something truly exclusive for brides worldwide.
The collection will debut at Melange De Blanc during the New York Bridal Market from October 8 to 10, 2024. Brides-to-be can purchase these exquisite gowns at selected boutiques starting February 2025, just in time for summer weddings. Each dress is made to measure, tailored to the personalized measurements of each bride, with a production time of four months.
For more information and updates, follow Yuliia Lobachova on Instagram.